Which of the following pricing strategies often results in a retailer losing money on the product?
A) Price leader
B) Psychological discounting
C) Penetration pricing
D) Special-event pricing
E) Ethical pricing

Question

Quizplus · Accepted Answer

Price leader strategy involves setting a low price to attract customers, often resulting in the retailer losing money on that product to drive traffic and increase sales of other items.

Which of the Following Pricing Strategies Often Results in a Retailer