Understanding the consumers' expectations of _____________, helps a marketer correctly assess the target market's evaluation of price.
A)value and quality
B)reverse distribution
C)low prices
D)price rebates
E)technical assistance

Question

Quizplus · Accepted Answer

Consumers' expectations of value and quality will help determine their perceived worth of a product or service, and thus their willingness to pay a certain price for it. This will allow a marketer to correctly assess the target market's evaluation of price.

Understanding the Consumers' Expectations of _____________, Helps a Marketer Correctly