Information about competitors' prices
A) cannot be uncovered during marketing research.
B) is not a consideration in the price-setting process.
C) is essential in an industry dominated by nonprice competition.
D) is often a closely guarded secret.
E) is readily available to all industry participants.

Question

Quizplus · Accepted Answer

Competitors' prices are often considered confidential and not disclosed to the public. Therefore, this information is often a closely guarded secret and can be difficult to uncover without direct communication or other means of obtaining the information.

Information About Competitors' Prices