_____________ is pricing a product at a moderate level and positioning it next to a more expensive model or brand.
A) Reference pricing
B) Odd-number pricing
C) Customary pricing
D) Prestige pricing
E) Professional pricing

Question

Quizplus · Accepted Answer

Reference pricing involves setting a product's price at a moderate level and placing it next to a more expensive model or brand to create a perception of value.

_____________ Is Pricing a Product at a Moderate Level and Positioning