Department stores such as Kohl's and Macy's are interested in learning how much their competitors are charging for similar merchandise. Which of the following practices might these retailers utilize to identify competitors' prices?
A) Employing comparative shoppers who systematically collect data on prices at competing stores
B) Stealing price lists from a display at a trade show
C) Hiring sales representatives from competitor's companies and asking them to share price information
D) Pretending to be a buyer and soliciting pricing information from their competitor

Question

Quizplus · Accepted Answer

Employing comparative shoppers who systematically collect data on prices at competing stores is a lawful way for retailers to gather information on their competitors' prices. This method involves sending employees to physically visit competing stores and record information on the pricing of similar products. It is a common and accepted practice in the retail industry. The other options such as stealing price lists, hiring sales representatives to share price information, and pretending to be a buyer to solicit pricing information are unethical and illegal practices that can damage a retailer's reputation and result in legal consequences.

Department Stores Such as Kohl's and Macy's Are Interested in Learning