Tiffany and John recently purchased a 25-year-old home and are currently immersed in a kitchen remodel, which includes replacing countertops, cabinets, and kitchen appliances. They are shopping for appliances and visited several retailers to compare prices and determine which brands best met their requirements. One retailer is offering the GE brand refrigerator, cook top, built-in oven, dishwasher, and warming drawer for $3,999, while another retailer has a set of LG appliances that includes a larger refrigerator, range/oven combination, dishwasher, and wine cooler for $3,450. Tiffany and John are meeting with their kitchen designer to finalize their plans for the kitchen and think that either one of these packages will fit their requirements. The appliance retailers are utilizing a ______ pricing strategy.
A) bundle
B) reference
C) skimming
D) premium

Question

Quizplus · Accepted Answer

The retailers are utilizing a bundle pricing strategy by offering a package deal on multiple appliances. This allows them to offer a discounted price and incentivize customers to buy multiple products at once.

Tiffany and John Recently Purchased a 25-Year-Old Home and Are