Josh Tells the Loan Officer at First Bank and Trust

Josh tells the loan officer at First Bank and Trust that Clarksville really needs a store that offers high-quality fishing gear to enthusiasts and provides the service and advice that many people want. No other store in the area seems to provide this combination. Josh is trying to use ____ to support his request for a loan to start such a retail operation.

A) scrambled merchandising
B) location analysis
C) the wheel of retailing
D) product mix width
E) retail positioning