Chris sees a television commercial for Arby's promoting its roast beef sandwiches at 5 for $5.95. Later that day he goes to the nearest Arby's for a roast beef feast, but is told that the special offer is not available at that location. Arby's seems to lack

Question

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Arby's lack of integrated marketing communications means that their advertising and promotion efforts were not coordinated with the actual availability of the deal at their various locations. This can result in confusion and disappointment for customers like Chris.

Chris Sees a Television Commercial for Arby's Promoting Its Roast