Before launching a new advertising campaign, marketers for Healthy Choice frozen dinners must determine the selling points that they want to include in the advertisements. The identification and organization of these selling points is called the
A)advertising appropriation.
B)objective-and-task approach.
C)advertising platform.
D)advertising objective.
E)advertising budget.

Question

Quizplus · Accepted Answer

The identification and organization of selling points for an advertising campaign is called the advertising platform. This platform serves as the basis for creating the actual advertisements and helps to ensure consistency in messaging across different advertisements and media channels. The other options are related to different aspects of the advertising process, such as determining the budget (E) or the specific objectives of the campaign (D).

Before Launching a New Advertising Campaign, Marketers for Healthy Choice