Todd Is Developing a Print Advertisement for Afflac

Todd is developing a print advertisement for Afflac. He knows that the ______ is a critical component of the copy because _____.

A) headline; it determines the final layout design.
B) headline; It is often the only part of the advertisement that is read.
C) artwork; it takes up the most space.
D) tag line; it links the copy to the signature.
E) slogan; it links the artwork to the signature.