Steve is aware of the growth in digital media advertising, particularly to certain target markets. The use of advertising on digital devices can alienate young consumers. Steve has uncovered recent research stating that young consumers are more likely to be receptive to advertising appearing on their digital devices if the source is _____; _____ has been given, and the messages are ______.
A)known; a coupon; exciting
B)trusted; permission; relevant or entertaining
C)liked; permission; has a monetary benefit
D)trusted; a discount; exciting
E)known; a discount; humorous

Question

Quizplus · Accepted Answer

The research suggests that young consumers are more likely to be receptive to advertising appearing on their digital devices if the source is trusted; permission has been given, and the messages are relevant or entertaining. Option B reflects all three factors mentioned in the research. Option A includes a coupon, but does not mention trust or relevance/entertainment. Option C includes a monetary benefit, but does not mention trust or relevance/entertainment. Option D includes a discount and trust, but does not mention relevance/entertainment. Option E includes a discount, but does not mention trust or relevance/entertainment.

Steve Is Aware of the Growth in Digital Media Advertising