During which stage of the product life cycle is pioneer advertising most appropriate?
A) introduction
B) growth
C) maturity
D) recession
E) decline

Question

Quizplus · Accepted Answer

Pioneer advertising, which is aimed at creating awareness and interest in a new product, is most appropriate during the introduction stage of the product life cycle. This is because the target audience is likely to be unfamiliar with the product, and the goal of pioneer advertising is to educate and inform them about it. As the product moves into the growth and maturity stages, the focus of advertising will shift to building brand preference and loyalty, rather than just generating awareness.

During Which Stage of the Product Life Cycle Is Pioneer