Researchers at Fresnas Inc.invented a new form of glass that filters harmful rays of sunlight and blocks heat.Without researching the market conditions,Fresnas Inc.went ahead and manufactured windshields with the new glass.It hopes that customers will like its new product.In this scenario,Fresnas Inc.has adopted a _____.
A)sales orientation
B)production orientation
C)market orientation
D)societal marketing orientation

Question

Researchers at Fresnas Inc.invented a new form of glass that filters harmful rays of sunlight and blocks heat.Without researching the market conditions,Fresnas Inc.went ahead and manufactured windshields with the new glass.It hopes that customers will like its new product.In this scenario,Fresnas Inc.has adopted a _____.
A)​sales orientation
B)production orientation
C)​market orientation
D)​societal marketing orientation

Quizplus · Accepted Answer

Fresnas Inc. has only considered the production aspect of its new product without researching the market demand or customer needs, indicating a production orientation.