Choqlate King Inc.is a large company that produces and sells chocolate bars.It plans to adopt a product development strategy.In this case,which of the following is most likely to happen?
A) It will focus on attracting new and retaining existing customers.
B) It will create competition by lowering the prices of its chocolates.
C) It will introduce a low-fat chocolate that has zero cholesterol.
D) It will use existing assets to provide added convenience to existing customers.
Correct Answer:
Verified
Q7: Marketing objectives serve as motivators by creating
Q25: Which of the following statements is true
Q26: Market segments cannot be differentiated by demographic
Q28: Which of the following statements is true
Q29: Marketing objectives must be consistent with and
Q31: Marketing strategy involves the activities of selecting
Q33: Strategic planning is just an annual exercise.
Q34: According to Ansoff's strategic opportunity matrix,which of
Q77: Market segments cannot be differentiated by ethnicity
Q86: The term marketing mix refers to a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents