Addoso Inc.manufactures electronic gadgets.The marketing managers at Addoso Inc.have discovered that a new competitor is gaining more customers by selling products at lower prices.In the context of SWOT-internal strengths (S)and weaknesses (W)and external opportunities (O)and threats (T)-analysis,which of the following actions should be taken by the marketing managers at Addoso Inc.?

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Quizplus · Accepted Answer

The marketing managers at Addoso Inc. should analyze aspects of the marketing environment to identify any external opportunities or threats. In this case, the new competitor selling products at lower prices is a threat, and the managers need to analyze the market to identify any opportunities that they can take advantage of. SWOT analysis is a useful tool to analyze both internal strengths and weaknesses and external opportunities and threats. Therefore, Option A is the best choice for the marketing managers at Addoso Inc.