In the context of the marketing mix,which of the following statements is true of the product?
A) It includes not only the physical unit but also its package, warranty, and after-sale service.
B) It is what a buyer must give up in order to obtain a benefit.
C) It includes all the business activities concerned with storing and transporting raw materials.
D) It is the last element of the marketing mix.
Correct Answer:
Verified
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