Revel Inc., a cell phone manufacturer, decides to launch its new range of smartphones on the company's official Web site so that its logistics issues can be solved. With this modification, its customers can now buy the smartphones even if they are not sold in any of the stores in their locality. In this case, Revel Inc. focuses on the _____ element of the marketing mix.

Question

Quizplus · Accepted Answer

Revel Inc. is focusing on the distribution element of the marketing mix by selling its smartphones through its official website, which allows customers to purchase the product even if it is not available in local stores.

Revel Inc, a Cell Phone Manufacturer, Decides to Launch Its New