Marketers at Libra Electronics Inc.are developing promotional strategies to increase product sales.They want to promote the company's products among the public.In this case,which of the following is an effective promotional strategy that the marketers can follow to improve product/brand awareness among the public?

Question

Quizplus · Accepted Answer

Printing pamphlets that elaborate the products' features is an effective way to inform potential customers about the products' features and benefits. This will increase product/brand awareness among the public and attract potential customers to buy the products. Limiting product availability and reducing frills or options may reduce customer demand, while raising prices may deter potential customers from purchasing the products.