Which of the following is true of a firm that acts as a consumer marketer?

Question

Quizplus · Accepted Answer

A firm that acts as a consumer marketer can also be a business marketer, as there is no exclusive differentiation between the two types of marketing. Option B is incorrect, as a consumer marketer may have more customers than a business marketer, depending on the size and scope of their business. Option C is incorrect, as consumer marketers may sell goods that are also sold in business markets. Option D is incorrect, as the geographic concentration of customers will vary for both consumer and business markets depending on the nature of the product or service being offered.

Which of the Following Is True of a Firm That