In a buying center,the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____.

Question

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The decider is the person in the buying center who has the formal or informal authority to choose or approve the selection of a supplier or brand. While the purchaser may have the responsibility for placing the order, the ultimate decision-making power lies with the decider. The gatekeeper controls the flow of information to the buying center and the initiator is the person who recognizes the need for a product or service and starts the buying process.

In a Buying Center,the Person Who Has the Formal or Informal