A _____ is a situation requiring the purchase of a product for the first time.

Question

Quizplus · Accepted Answer

A new buy is a situation where a customer needs to buy a product for the first time, and thus requires extensive research and evaluation of different options. This is different from modified rebuy or straight rebuy, where the customer has already made a similar purchase before and is either making minor modifications to their previous purchase or simply reordering the same product. Conditional buy is not a commonly used term in the context of purchasing situations.

A _____ Is a Situation Requiring the Purchase of a Product