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Special Exercises The Television Industry Has Remained an Important Part of Our

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Special Exercises
The television industry has remained an important part of our environment as a result of innovation. Mark the following as to whether they describe process innovation, product innovation, or both process and product innovation.

Premises:

Responses:

CNN employees saw Coast Guard activity around Washington D.C., and they reported hearing gunfire. Within minutes other stations broadcast the story. The situation turned out to be a Coast Guard training exercise with no gunfire. An increase in news channels has increased pressure to be first to report a story, which may lead to inaccurate information.

Both process and product innovation

Wide screen televisions have similar proportions to big screen movie theaters.

Product innovation

On Demand allows viewing programs when the consumer wants instead of when the program aired and it shows fewer commercials.

Process innovation

Computerization allows the screen to show actors morphing into monsters. Prior to computers, makeup was used.

X Factor is a talent show similar to the original American Idol .

Anderson , a talk show starring Anderson Cooper, started after Oprah Winfrey retired.

Television programs can be viewed on devices that are not televisions.

MTV provides 11 different program variations to satisfy cultural differences around the world.

Networks use high viewing times like the Super Bowl or the Olympics to promote their upcoming new lineup of shows.