Kay & Maggie's,a chain of beauty salons,has its outlets in all the malls in the city.It is conducting a survey to find out how satisfied its customers are with the service provided at all its outlets.In all the city malls,a mall interviewer intercepts the customers who exit the salon and directs them to nearby computers.The customers type the answers to the questions displayed on the computer screen.This is an example of _____.

Question

Quizplus · Accepted Answer

The given scenario is an example of computer-assisted self-interviewing (CASI), where the customers are directed by the mall interviewer to nearby computers, and they themselves type the answers to the displayed questions. There is no personal interaction or interview involved, and hence it cannot be computer-assisted personal interviewing (CAPI). Also, a focus group is a group interview conducted in person, which is not the case here. An executive interview is a one-on-one conversation between a top-level executive and a consultant, which is also not applicable here. Therefore, the correct answer is D, CASI.

Kay & Maggie's,a Chain of Beauty Salons,has Its Outlets in All