The management of Vaikel Inc.,an automobile manufacturer,is conducting a survey to find out people's opinions about its latest car,Vaikel 6.0,and their level of satisfaction after using the car.It requests some customers who recently purchased Vaikel 6.0 to participate in the survey and asks them to log on to the company Web site at a given time.After they log on to the site,a moderator runs a discussion about the car and allows the customers to respond.In this case,Vaikel is using a(n)_____ to conduct the survey.

Question

Quizplus · Accepted Answer

The scenario describes a discussion moderated by a representative of Vaikel Inc. with customers who recently purchased Vaikel 6.0. This type of research method is referred to as an online focus group, where participants log on to a website to participate in a discussion. Options A and D are not applicable since the scenario does not mention the use of an online panel provider or a web survey system. Option B, a web community research program, is not the best choice since it implies a broader research program that extends beyond just the survey of Vaikel 6.0 customers.

The Management of Vaikel Inc