When the marketing director coordinates with the production director they are engaging in ____ communication.
A) vertical
B) upward
C) downward
D) horizontal
E) transactional

Question

Quizplus · Accepted Answer

Horizontal communication refers to communication between people on the same level or department within an organization. In this case, the marketing director and the production director are likely on the same level within the organization, working together to coordinate marketing efforts with production capabilities.

When the Marketing Director Coordinates with the Production Director They