There is a Canadian insurance company that provides only one kind of insurance.It insures athletes who have multimillion dollar contracts that must be paid,even if the athlete is injured or in some other way unable to play.Owners buy the insurance policies as a way to protect themselves.When the insurance company decided to specialize in this type of insurance,it made a ____ decision.
A) facilities
B) product-service mix
C) capacity utilization
D) product substitutes
E) human resource mix

Question

Quizplus · Accepted Answer

The decision of the insurance company to specialize in only one type of insurance, insuring athletes with multimillion dollar contracts, relates to its product-service mix. The product-service mix refers to the range and combination of products and services that a company offers to its customers. In this case, the insurance company has chosen to focus on one specific type of insurance product to offer to its customers, which is its product-service mix. The other choices, facilities, capacity utilization, product substitutes, and human resource mix, do not accurately reflect the decision made by the insurance company to specialize in this particular type of insurance.

There Is a Canadian Insurance Company That Provides Only One