When KFC wanted to enter the Japanese market,it contacted Mitsubishi,one of Japan's largest poultry producers.Mitsubishi provided an understanding of Japanese culture and some of the financing,while KFC provided the rest of the financing and its franchising expertise.The activities of KFC and Mitsubishi took place in the ____ component of the task environment.
A) sociocultural
B) strategic partners
C) suppliers
D) competitors
E) economic

Question

Quizplus · Accepted Answer

The partnership between KFC and Mitsubishi falls under the category of strategic partners in the task environment. Mitsubishi's contribution of understanding Japanese culture and financing makes them a valuable partner for KFC's entry into the Japanese market.

When KFC Wanted to Enter the Japanese Market,it Contacted Mitsubishi,one