The National Football League and team owners allow shirts,hats,blankets,and many other products to be sold with team logos on them.The teams and league get a percentage of the sale.The teams have chosen to use a(n)____ strategy to generate more income.
A) joint venture
B) licensing
C) direct investment
D) exporting
E) global involvement

Question

Quizplus · Accepted Answer

The use of team logos on various products for sale with a percentage of the profits going to the team and league indicates a licensing strategy. This allows the teams to generate additional income by allowing others to use their intellectual property.

The National Football League and Team Owners Allow Shirts,hats,blankets,and Many