A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand,or when regulations require localization.

Name: A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand,or when regulations require localization.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A one-brand-name strategy is typically used to maintain a consistent brand identity across different markets, not to make the brand appear local or to comply with localization regulations.

A One-Brand-Name Strategy Is Useful When the Marketer Wants the Brand