Which of the following statements is true of a specialty product?
A)It is widely distributed in a geographic area in order to sell sufficient quantities.
B)It is marketed using selective, status-conscious advertising to maintain its exclusive image.
C)It is easily substituted with products that have the same features.
D)It is unknown to a potential buyer or a known product that the buyer does not actively seek.

Question

Which of the following statements is true of a specialty product?
A)​It is widely distributed in a geographic area in order to sell sufficient quantities.
B)It is marketed using selective, status-conscious advertising to maintain its exclusive image.
C)It is easily substituted with products that have the same features.
D)​It is unknown to a potential buyer or a known product that the buyer does not actively seek.

Quizplus · Accepted Answer

A specialty product is a unique product that is not easily substituted, and it is marketed using selective, status-conscious advertising to maintain its exclusive image. Specialty products are not widely distributed as they are only targeted at a specific group of buyers who are willing to pay a premium price to own such products.

Which of the Following Statements Is True of a Specialty