Which of the following statements is true of product lines?
A) They limit the product choices offered to customers to one or two product items.
B) They provide economies of scale in advertising.
C) They require greater transportation and warehousing costs than product items.
D) They increase a firm's manufacturing and inventory costs.

Question

Quizplus · Accepted Answer

Product lines allow companies to advertise a group of related products together, which can reduce the overall cost per product due to shared marketing expenses, thus providing economies of scale in advertising.

Which of the Following Statements Is True of Product Lines