Wounded Warrior Project spends a lot of money telling the stories of wounded veterans.There are many nonprofits helping veterans,but WWP is the most well known with celebrity involvement and advertising.WWP is using a ____ strategy.

Question

Quizplus · Accepted Answer

WWP is using a differentiation strategy by focusing on telling the stories of wounded veterans and creating a unique image through celebrity involvement and advertising. This sets them apart from other nonprofits helping veterans and makes them the most well known.

Wounded Warrior Project Spends a Lot of Money Telling the Stories