Philip Morris markets Marlboro cigarettes,the number-one selling cigarette brand in the world.Outside the United States,Marlboro generates huge profits that Philip Morris uses to support other less successful SBUs.According to the BCG matrix,Marlboro is an example of a

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Marlboro is a well-established brand that has a large market share, generates high profits, and requires minimal investment to maintain its position. This indicates that it is a cash cow according to the BCG matrix, which is characterized by high market share and low market growth rate. The cash generated from the cash cows can be used to support other SBU's that require investment to grow or maintain their position in the market.

Philip Morris Markets Marlboro Cigarettes,the Number-One Selling Cigarette Brand in the World.Outside