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Special Exercises

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Special Exercises
Electronic Arts (EA) is a video game producer. It makes games for just about any game console, handheld game, PC, and cell phone. Sony makes games only for PlayStation platforms. Acclaim makes games primarily for massive multiplayer online game downloads. EA has the following information to begin a SWOT analysis. Determine whether each statement describes a strength, weakness, opportunity, or threat.

Premises:
Acclaim's games are free downloads that are paid for with product endorsement fees for items within the game.
Female gamers have few games that appeal to them.
Microsoft Xbox enables downloadable games.
EA is big enough it can acquire small entrepreneurial companies.
Developing a new game at EA is a huge risk because they are labor intensive and success is not guaranteed.
EA has strategic alliances with movie studios to produce games around popular movies.
Call of Duty, one of gaming's biggest successes, is published and owned by Activision.
EA has cutting-edge effects and graphics.
Sony games cost less to make.
Responses:
Strength
Threat
Opportunity
Weakness

Correct Answer:

Acclaim's games are free downloads that are paid for with product endorsement fees for items within the game.
Female gamers have few games that appeal to them.
Microsoft Xbox enables downloadable games.
EA is big enough it can acquire small entrepreneurial companies.
Developing a new game at EA is a huge risk because they are labor intensive and success is not guaranteed.
EA has strategic alliances with movie studios to produce games around popular movies.
Call of Duty, one of gaming's biggest successes, is published and owned by Activision.
EA has cutting-edge effects and graphics.
Sony games cost less to make.
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