Fresnas Inc.manufactures and sells electronic equipment.The research and development team has generated ideas for new products,and the ideas pass through the screening stage.In this case,the goal of screening will be to:
A) calculate preliminary figures for demand, cost, sales, and profitability.
B) eliminate ideas that are inconsistent with the organization's new-product strategy.
C) filter various prototypes of the products and select the most efficient one.
D) set a limit on the number of members allowed to evaluate the new-product ideas.
Correct Answer:
Verified
Q12: Concept tests are used at the screening
Q13: Which of the following statements is true
Q13: Many new product ideas are necessary to
Q15: The product life cycle for a brand
Q18: The growth stage of the product life
Q19: The maturity stage is the shortest stage
Q21: The objective of test marketing is:
A)to implement
Q22: In the context of the new-product development
Q26: A new-product strategy links the new-product development
Q53: In the context of the new-product development
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