Cleanz Inc.,a toiletries manufacturing firm,has launched a new range of natural sanitizing wipes.It wants to test its consumers' reactions to this new product in an economical way.Therefore,Cleanz Inc.sends out flyers to a few selected members of the target market,advertising several of its products along with the new product.Besides this,it also takes the members to a mock shop and monitors their shopping behavior.In this scenario,Cleanz Inc.is using _____.

Question

Quizplus · Accepted Answer

Cleanz Inc. is using simulated market testing by sending out flyers and taking members to a mock shop to monitor their shopping behavior, which is an economical way to test consumers' reactions to its new product. Scanner-based research testing involves tracking actual consumer purchases, virtual test marketing involves testing products in a simulated online shopping environment, and traditional test marketing involves launching a product in a limited geographical area to test consumer response.