Which of the following is an example of a promotion strategy that uses postpurchase communication?
A) An airline hiring an actor to act in a series of commercials endorsing the airline's services
B) An insurance company using an umbrella as its logo to convey that its customers are well-protected
C) A chartered accountant firm offering a 20 percent discount to all customers who avail its services in January
D) A hotel sending an email survey to its guests asking them to rate the quality of service they received
Correct Answer:
Verified
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