Wildside Inc.,a company providing various wildlife tours,gives equal importance to customers and employees.The managers at Wildside Inc.ensure that the employees of the company are satisfied with their jobs.They believe that employees should be kept happy as they are brand ambassadors.This scenario is an example of _____.

Question

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The scenario represents the concept of internal marketing, which focuses on ensuring that employees are satisfied with their job roles and are motivated to perform their tasks effectively. The managers at Wildside Inc. are actively engaging in strategies to keep their employees happy, knowing that employees play a crucial role in representing the brand to customers.