Castle Brew Inc.,a leading multinational beverage manufacturing company,coordinates with Waste Yard Inc.,a waste management company,to devise a strategy that would help in recycling and reusing beverage bottles.Castle Brew Inc.plans to install hundreds of machines that would recycle empty bottles in many locations and provide rewards to those consumers who participate in the initiative as it believes that this initiative would help protect the environment.In this scenario,Castle Brew Inc.is practicing _____.

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Castle Brew Inc. is practicing sustainable supply chain management by collaborating with Waste Yard Inc. to devise a strategy for recycling and reusing beverage bottles in order to protect the environment. Castle Brew Inc. plans to install recycling machines and offer rewards to consumers who participate in the initiative.