A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Question

Quizplus · Accepted Answer

A marketing channel refers to the set of interdependent organizations that work together to facilitate the downstream physical movement of goods from the point of production to the consumer. It includes all the intermediaries involved in the process, such as wholesalers, retailers, agents, and brokers. The marketing channel plays a critical role in ensuring that goods are available to consumers in the right place, at the right time, and in the right quantity.

A _____ Is a Business Structure of Interdependent Organizations That