_____ is the technique used to sift through data collected by point-of-purchase scanning equipment and help retailers find ideal locations for each product.
A)Big data analysis
B)Shopper marketing
C)Market-basket analysis
D)Shopper analytics

Question

_____ is the technique used to sift through data collected by point-of-purchase scanning equipment and help retailers find ideal locations for each product.
A)​Big data analysis
B)Shopper marketing​
C)Market-basket analysis​
D)Shopper analytics​

Quizplus · Accepted Answer

Market-basket analysis is the specific technique used to analyze transactional data collected by point-of-purchase scanning equipment. The analysis identifies which products are frequently purchased together and helps retailers determine the ideal locations for each product to increase sales. Big data analysis and shopper analytics are broader terms that may encompass market-basket analysis, but do not specifically refer to this technique. Shopper marketing refers to marketing strategies designed to influence shoppers' buying decisions, but does not necessarily involve analyzing transactional data.

_____ Is the Technique Used to Sift Through Data Collected