Owned media is often used as another term for content marketing.

Question

Quizplus · Accepted Answer

Owned media refers to any communication channel that a company or brand completely controls, including their website, blog, social media profiles, email newsletters, etc. Content marketing is a strategy that uses owned media to create and share valuable content to attract and engage a target audience. Therefore, owned media is often used as a term for content marketing.

Owned Media Is Often Used as Another Term for Content