The researchers at Beans Inc.,a coffee manufacturing company,developed a new variety of high-quality ground coffee.The new variety was priced at a comparatively lower price than those available in the market.Therefore,the advertisements for the product stated,"The highest quality coffee does not have to be expensive." This is an example of communicating a product's _____.

Question

Quizplus · Accepted Answer

The statement "The highest quality coffee does not have to be expensive" communicates the product's competitive advantage, which is that it offers high quality at a lower price than competitors. It is not a description of the marketing mix (A) or product parity (B), and it is not related to competitive parity (D).

The Researchers at Beans Inc