A difference between interpersonal communication and mass communication is that:
A)noise level is high in interpersonal communication, whereas it is low in mass communication.
B)reception level is high in interpersonal communication, whereas it is low in mass communication.
C)senders receive indirect feedback in interpersonal communication, whereas they receive direct feedback in mass communication.
D)in interpersonal communication, a company does not know the people with whom it is trying to communicate, whereas in mass communication, a company knows the people personally.

Question

A difference between interpersonal communication and mass communication is that:
A)​noise level is high in interpersonal communication, whereas it is low in mass communication.
B)reception level is high in interpersonal communication, whereas it is low in mass communication.
C)senders receive indirect feedback in interpersonal communication, whereas they receive direct feedback in mass communication.
D)​in interpersonal communication, a company does not know the people with whom it is trying to communicate, whereas in mass communication, a company knows the people personally.

Quizplus · Accepted Answer

In interpersonal communication, the reception level is high because it involves direct, personal interaction, whereas in mass communication, the reception level is lower due to the broader, less personal audience.

A Difference Between Interpersonal Communication and Mass Communication Is That