To increase its revenue,Sky Airlines,an airline company,decides to promote well-known companies in its in-flight magazine.These companies would pay a fixed price to Sky Airlines to print their promotional messages in the in-flight magazine.In the context of the promotional mix,the in-flight magazine is being used for _____.
A) sales promotion
B) public relations
C) personal selling
D) advertising
Correct Answer:
Verified
Q21: _ is designed to stimulate a purchase
Q22: A proper promotional mix is one that:
A)does
Q23: A difference between interpersonal communication and mass
Q24: The _ is the combination of advertising,personal
Q26: Which of the following statements is true
Q27: Wild Plus,a television channel dedicated to wildlife,wanted
Q28: Threads Inc.,an apparel manufacturing company,employs personal selling
Q29: King's Crown,a beverage company,launches a new energy
Q30: An objective of a seller engaging in
Q31: Bag TV, a commercial television broadcast network,
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