Doodle Inc.,a renowned interior design services company,tries to increase its customer base through Web presence.It regularly posts its interior decorations on its Web site,and its followers can review the designs,suggest changes,and recommend the company to their friends.This results in electronic word of mouth advertising.Doodle uses social media as a(n)_____.

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Doodle Inc. is utilizing social media to generate electronic word of mouth which is essentially free publicity and promotion through unpaid personal and organic channels. This is an example of earned media, where the company has earned attention and recommendations through its content and interactions on social media. Paid media refers to advertising where the company pays for its messages to be displayed, and owned media refers to the company's own channels such as its website or blog.