A _____ requires a manufacturer to focus its promotional efforts on end consumers.

Question

Quizplus · Accepted Answer

A pull strategy is a marketing approach that involves creating demand among end consumers so that they actively seek a particular product, which in turn leads retailers or distributors to pull the product through the supply chain. Pull strategies require manufacturers to focus their promotional efforts on end consumers. This is in contrast to push strategies, which involve pushing products through the supply chain by focusing promotional efforts on wholesalers, distributors, and other intermediaries. Print marketing strategy and service strategy are not relevant to the question.

A _____ Requires a Manufacturer to Focus Its Promotional Efforts