The selection of media is not dependent on promotional objectives, the appeal, or executional style of advertising.

Question

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The selection of media is dependent on promotional objectives, the target audience, the appeal and executional style of advertising, and other factors such as the budget, reach, frequency, and effectiveness of different media options. The media mix should be planned strategically to achieve the desired advertising outcomes and to optimize the use of available resources.

The Selection of Media Is Not Dependent on Promotional Objectives