Understanding the advertising response function helps marketers:

Question

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The advertising response function helps marketers to understand how effective their advertising is and how it affects consumer behavior. This understanding enables marketers to use their advertising budgets wisely to suit the target market, which ultimately increases the sales and market share of a brand. Knowing the real effect of an advertising campaign is also an important aspect of advertising response function, but the primary benefit for marketers is the ability to optimize their advertising spend. Gain publicity for a brand may be a secondary result of a successful advertising campaign, but it is not the primary focus of the advertising response function.

Understanding the Advertising Response Function Helps Marketers