Fournotts Corp.,a sports shoe manufacturer,launched a new sports shoe.As a part of publicity,it invited its customers to try the shoes and get a feel of its features.This is an example of _____.

Question

Quizplus · Accepted Answer

This is an example of experiential marketing, as Fournotts Corp. is inviting customers to try out the shoes and personally experience their features, rather than simply promoting them through advertising or other means.